Let's Play A Game - Google it

Last Thursday in class, a professor of mine suggested that googling a word then looking at the suggested searches reflects something important/interesting upon society. So in class, we did, and it prompted interesting discussion. I thought it would be fun to do the same for Fight Club, and the results were interesting. Many of the results were expected; "fight club" prompted "quotes," "full movie," and "rules." I googled the main actors and David Fincher, but only googling Brad Pitt prompted Fight Club:

Why is it that only Pitt's name prompts Fight Club? Why is Fight Club the only movie prompted of all his many films? Following the prompt provides some interesting insight:

So that's why people were so interested in brad pitt fight club. They weren't interested in Tyler Durden as a character, nor his best quotes. Frankly, they weren't even interested in Brad Pitt as Tyler Durden; they were only interested in his abs, and how to get them. If we take the google prompts as a reflection upon society, it the message is clear. It seems really obvious to say Brad Pitt is a sex symbol, but isn't it interesting that Tyler Durden is perhaps his greatest embodiment of this, when Tyler Durden says the opposite.

"I felt sorry for guys packed into gyms, trying to look like how Calvin Klein or Tommy Hilfiger said they should. Is that what a man should look like?"

Becca mentions that quote in her blog, and very aptly points out that Brad Pitt looks similar to the model in the ad. For reference, they look almost exactly the same:

 
Tyler is a great character. But yeah, he is a hypocrite. He preaches one thing and practices another. What does it say about Tyler that the first question the movie prompts isn't "how can I free myself from consumerism?" but "how can I look like Tyler does with his shirt off?" Maybe I should rephrase the question: what does this say about society?

Andrew T